Foundations
Five digital PR business models and the public data that supports targeting
Compare five digital PR business models, retainer to in-house, with buying triggers, pricing basis, risks and public data that supports UK targeting.
Section
Foundations
Foundations
Digital PR service formats and enquiry scoring
A practical guide to digital PR service formats, typical UK rates and a weighted rubric for deciding which enquiries merit proposal time.
Foundations
Why digital PR demand signals matter for outreach planning
Why digital PR demand signals matter for outreach planning: ONS, CIPD and Companies House data to read, plus a practical pitching checklist.
Foundations
Why digital PR foundations decide whether link building works
What digital PR foundations cover, how demand shifts across England, what campaigns cost, and the compliance checks that keep link building work defensible.
Foundations
Digital PR market entry checklist for agencies in England
A practical digital PR market entry checklist for England, covering demand signals, pricing, skills, compliance and the records a new agency needs before pitching.
Foundations
Digital PR market size in England: what official data can and cannot show
What official ONS data can and cannot show about digital PR market size in England: SIC codes, the business-births proxy and labelled buyer-pool estimates.