Rules and ethics
What the CAP Code means for UK digital PR content
CAP Code digital PR: how the ASA rules and sanctions apply to native ads, endorsements and claims, and what evidence to keep before you publish.
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Rules and ethics
Rules and ethics
How UK GDPR and ICO rules shape digital PR data sourcing
UK GDPR digital PR data sourcing means naming a lawful basis, honouring PECR, and keeping ICO-ready records for every outreach list you build.
Rules and ethics
Edinburgh digital PR and the Scots law angles that shape it
Edinburgh digital PR runs on Scots law data rules and a distinct media market. Here is how to pitch The Scotsman and STV and measure Scottish coverage.
Rules and ethics
What UK advertising rules mean for digital PR source vetting
A vetting checklist for digital PR teams who must evidence every claim they pitch, covering source quality, advertising rules, privacy and consent.
Rules and ethics
Digital PR contracts: when to use a template or solicitor
Digital PR contracts: when a self-edited template is enough, when to ask a solicitor to review it, and which clauses to check before signing.
Rules and ethics
UK digital PR data protection checks before pitching on sources, lists and AI
Digital PR data protection checks for UK pitching: PECR, UK GDPR, the Data Protection Act 2018, ICO fees, AI safeguards and practical records.
Rules and ethics
What should a digital PR disclosure policy cover for data and sources?
How to write a digital PR disclosure policy for data and sources, covering ICO outreach rules, ASA and CAP expectations, robots.txt checks and a decision table.
Rules and ethics
Digital PR UK regulations on data and sources explained
Digital PR UK regulations explained for outreach teams: ICO electronic mail rules, CAP advertising standards, CIM ethics and how to source data properly.
Rules and ethics
Four overlapping UK regimes govern digital PR rules and ethics
How UK GDPR, the CAP Code, the 2024 consumer act and IAB UK standards shape digital PR rules and ethics, with a scoring rubric and disclosure checklist.
Rules and ethics
White hat link building for UK ecommerce sites: a practical guide
A practical guide to white hat link building for UK ecommerce sites, covering trust signals, platform choices, outreach and compliance risks.