Measurement
How to compare digital PR attribution methods for client reporting
Compare digital PR attribution methods by evidence, effort, data needs and fit for earned coverage, then document the rule and audit trail in client reports.
Section
Measurement
Measurement
How to use digital PR benchmark research in client reports
Learn how to use digital PR benchmark research in client reporting: set defensible ranges, state the method and refresh outdated benchmarks each year.
Measurement
Which digital PR key metrics actually prove value to a client?
A practical guide to digital PR key metrics, showing which figures hold up in reporting, how to source them properly under UK data rules, and what to avoid.
Measurement
Before you report digital PR results to a client, fix the measurement
A practical guide to digital PR measurement, covering the metrics that matter, the data sources behind them, and how to report results clients can trust.
Measurement
Check these digital PR measurement mistakes before your next client report
Common digital PR measurement mistakes weaken client reporting, from vanity metrics and missing baselines to coverage that never maps to revenue or pipeline.
Measurement
UTM values and GA4 setup for a digital PR reporting dashboard
Concrete UTM values, a GA4 exploration with a key event and a five-number Looker Studio layout for a digital PR reporting dashboard, plus a consent note.
Measurement
Link building metrics UK brands should track beyond domain rating
Link building metrics UK brands should track: referral sessions, assisted conversions, branded search and placement quality, with a quarterly routine and UK rules.