Strategy
Digital PR channel strategy: four distribution routes and their source burden
An overview of four digital PR distribution routes, the source types each needs, illustrative costs, measurement and how to set a split against client objectives.
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Strategy
Strategy
A digital PR ninety day plan built on data or one that drifts
How to build a digital PR ninety day plan around data and sources, using the ONS, Nielsen and Google Search Central, with review points and a glossary.
Strategy
Digital PR planning template explained for data and sources
Build a digital PR planning template around verified data and sources, with a comparison table of evidence tiers and a way to check claims before outreach.
Strategy
Digital PR strategy planning and delivery explained
How to build a digital PR strategy that earns links and coverage, covering goals, audience, data, outreach, measurement and realistic UK budgets.
Strategy
Seven steps to a digital PR strategy framework that holds up
A seven-step digital PR strategy framework for UK teams, from objective and audience evidence through to campaign format, distribution and measurement of results.
Strategy
When to audit digital PR strategy mistakes in data and sources
A practical list of digital PR strategy mistakes around data and sources, with UK rules, official datasets and a before-and-after planning table.
Strategy
Digital PR vs link building: what's the difference for UK brands?
Digital PR and link building both earn backlinks, but they differ on control, cost and timing. Here is how UK brands should choose between the two tactics.
Strategy
How to vet UK guest posting services before you buy
How to vet guest posting services for UK businesses: what real British titles look like, five checks to run on a package and the compliance rules that apply.
Strategy
Local SEO link building for UK firms: a five-step plan
A five-step local SEO link building plan for UK firms, naming the chambers, regional newspapers, council pages, directories and community groups worth pitching.