Costs and pricing
What should a digital PR budget template include?
The UK digital strategy treats data as core infrastructure, so a digital PR budget template needs dated sources, labelled line items and contingency rows.
Topic
agency costs
Costs and pricing
Retainer or project fee, which digital PR pricing model suits your agency
A practical comparison of retainer and project fee digital PR pricing models for England agencies, showing how each handles scope changes, cash flow and client risk.