Audience research
A guide to ONS datasets for regional digital PR stories
ONS data digital PR works best when you plan around release schedules and cite each series by name. Here are the datasets and habits that earn coverage.
Topic
audience research
Audience research
Seven steps to digital PR audience research that earns coverage
Digital PR audience research in seven steps: define the public you need, evidence its size with ONS, Pew and LinkedIn data, then brief a pitch that lands.
Audience research
Four data sources for building digital PR buyer personas
Most teams guess their audience. This article explains how to build digital PR buyer personas from four verifiable data sources and a repeatable six-step process.
Audience research
When to run digital PR competitor research for outreach
When to run digital PR competitor research: the trigger points checklist, the cadence for repeating it, and how findings turn into outreach that holds.
Audience research
Digital PR customer interviews explained for agency researchers
A practical guide to digital PR customer interviews for agency researchers: plan recruitment, set quotas, ask useful questions and use findings in outreach.
Audience research
How do I compare digital PR survey tools before buying?
A comparison of digital PR survey tools and data sources against a scoring rubric, covering panel quality, weighting, compliance and cost for buyers.
Audience research
Why a digital PR target audience needs data, not guesswork
A practical guide to building a digital PR target audience from named datasets, covering segment selection, media habits, compliance and a repeatable checklist.