Rules and ethics
What UK advertising rules mean for digital PR source vetting
A vetting checklist for digital PR teams who must evidence every claim they pitch, covering source quality, advertising rules, privacy and consent.
Topic
compliance
Reviews
How to vet digital PR providers with due diligence
A due diligence method for vetting digital PR providers, covering company records, supplier conduct, advertising rulings and campaign evidence.
Rules and ethics
UK digital PR data protection checks before pitching on sources, lists and AI
Digital PR data protection checks for UK pitching: PECR, UK GDPR, the Data Protection Act 2018, ICO fees, AI safeguards and practical records.
Costs and pricing
How to spot digital PR hidden costs in data and sources
A commercial guide to the hidden costs of digital PR data and sources, covering licensing, compliance and media spend, with a checklist for England-based teams.
Operations
Check the data and sources in a digital PR launch review
Compare vendor claims with independent evidence before you sign off a digital PR launch review, and see what an assessment can and cannot tell you.
Rules and ethics
Four overlapping UK regimes govern digital PR rules and ethics
How UK GDPR, the CAP Code, the 2024 consumer act and IAB UK standards shape digital PR rules and ethics, with a scoring rubric and disclosure checklist.
Tools and providers
What should digital PR vendor due diligence cover before signing?
Due diligence checklist for digital PR vendors in England: lawful basis for outreach data, quality audits, ad code compliance, insurance and contract terms.