Rules and ethics
How UK GDPR and ICO rules shape digital PR data sourcing
UK GDPR digital PR data sourcing means naming a lawful basis, honouring PECR, and keeping ICO-ready records for every outreach list you build.
Topic
data protection
Rules and ethics
UK digital PR data protection checks before pitching on sources, lists and AI
Digital PR data protection checks for UK pitching: PECR, UK GDPR, the Data Protection Act 2018, ICO fees, AI safeguards and practical records.
Operations
How do you run digital PR operations that survive client scrutiny?
Digital PR operations explained: ownership, quality assurance, data protection duties, delivery models and a decision table for agency teams planning 2027.