Rules and ethics
What UK advertising rules mean for digital PR source vetting
A vetting checklist for digital PR teams who must evidence every claim they pitch, covering source quality, advertising rules, privacy and consent.
Topic
data sourcing
Strategy
Digital PR planning template explained for data and sources
Build a digital PR planning template around verified data and sources, with a comparison table of evidence tiers and a way to check claims before outreach.
Operations
How to set digital PR service standards for data and sources
How to set digital PR service standards for data and sources, covering source lists, sample sizes, sign-off and the legal risk of misleading claims.