Measurement
How to compare digital PR attribution methods for client reporting
Compare digital PR attribution methods by evidence, effort, data needs and fit for earned coverage, then document the rule and audit trail in client reports.
Topic
link building services
Measurement
How to use digital PR benchmark research in client reports
Learn how to use digital PR benchmark research in client reporting: set defensible ranges, state the method and refresh outdated benchmarks each year.
Costs and pricing
Retainer or project fee, which digital PR pricing model suits your agency
A practical comparison of retainer and project fee digital PR pricing models for England agencies, showing how each handles scope changes, cash flow and client risk.