Measurement
How to use digital PR benchmark research in client reports
Learn how to use digital PR benchmark research in client reporting: set defensible ranges, state the method and refresh outdated benchmarks each year.
Topic
measurement
Measurement
Which digital PR key metrics actually prove value to a client?
A practical guide to digital PR key metrics, showing which figures hold up in reporting, how to source them properly under UK data rules, and what to avoid.
Measurement
Before you report digital PR results to a client, fix the measurement
A practical guide to digital PR measurement, covering the metrics that matter, the data sources behind them, and how to report results clients can trust.
Measurement
UTM values and GA4 setup for a digital PR reporting dashboard
Concrete UTM values, a GA4 exploration with a key event and a five-number Looker Studio layout for a digital PR reporting dashboard, plus a consent note.
Costs and pricing
Before you promise a digital PR return on investment, check the maths
Digital PR return on investment depends on cost per link, client-side value and how you count earned coverage. A worked £ example shows where the sums break.
Strategy
Digital PR strategy planning and delivery explained
How to build a digital PR strategy that earns links and coverage, covering goals, audience, data, outreach, measurement and realistic UK budgets.
Strategy
Seven steps to a digital PR strategy framework that holds up
A seven-step digital PR strategy framework for UK teams, from objective and audience evidence through to campaign format, distribution and measurement of results.
Measurement
Link building metrics UK brands should track beyond domain rating
Link building metrics UK brands should track: referral sessions, assisted conversions, branded search and placement quality, with a quarterly routine and UK rules.