Tools and providers
London digital PR media pitching: desks and timing
London digital PR media pitching: map Guardian and FT desks, plan embargoes, prepare evidence and measure coverage with a practical campaign workflow.
Topic
outreach
Operations
Broken link building for UK websites: a step-by-step guide
A practical guide to broken link building for UK websites: how to find dead links on .uk domains, triage prospects and run outreach that gets replies.
Audience research
When to run digital PR competitor research for outreach
When to run digital PR competitor research: the trigger points checklist, the cadence for repeating it, and how findings turn into outreach that holds.
Strategy
Digital PR strategy planning and delivery explained
How to build a digital PR strategy that earns links and coverage, covering goals, audience, data, outreach, measurement and realistic UK budgets.
Strategy
Digital PR vs link building: what's the difference for UK brands?
Digital PR and link building both earn backlinks, but they differ on control, cost and timing. Here is how UK brands should choose between the two tactics.
Strategy
How to vet UK guest posting services before you buy
How to vet guest posting services for UK businesses: what real British titles look like, five checks to run on a package and the compliance rules that apply.