Measurement
How to use digital PR benchmark research in client reports
Learn how to use digital PR benchmark research in client reporting: set defensible ranges, state the method and refresh outdated benchmarks each year.
Topic
reporting
Measurement
Which digital PR key metrics actually prove value to a client?
A practical guide to digital PR key metrics, showing which figures hold up in reporting, how to source them properly under UK data rules, and what to avoid.
Measurement
Before you report digital PR results to a client, fix the measurement
A practical guide to digital PR measurement, covering the metrics that matter, the data sources behind them, and how to report results clients can trust.
Measurement
UTM values and GA4 setup for a digital PR reporting dashboard
Concrete UTM values, a GA4 exploration with a key event and a five-number Looker Studio layout for a digital PR reporting dashboard, plus a consent note.