Rules and ethics
Digital PR contracts: when to use a template or solicitor
Digital PR contracts: when a self-edited template is enough, when to ask a solicitor to review it, and which clauses to check before signing.
Topic
UK GDPR
Rules and ethics
Four overlapping UK regimes govern digital PR rules and ethics
How UK GDPR, the CAP Code, the 2024 consumer act and IAB UK standards shape digital PR rules and ethics, with a scoring rubric and disclosure checklist.
Operations
Link building outreach templates for UK bloggers
Practical link building outreach templates for UK bloggers, with British tone tips, GDPR-aware email wording and follow-up rules that protect your sender reputation.